Xiaomi's Innovative Sonic Electric Toothbrush for Kids

Winning Silver A' Packaging Design Award in 2020

Designed with a soft brush head and bristles, Mitu aims to foster an interest in tooth brushing among children while teaching them the proper technique. The toothbrush comes with an interactive brushing animation that children can learn from via an app. The packaging, an integral part of the product, is adorned with cartoon elements and children's illustrations, making it akin to a picture book or a kid's game. This approach not only makes the unboxing process enjoyable but also transforms the packaging into a game box, providing an interactive experience for children.

The packaging is plastic-free and made entirely of paper, reflecting Xiaomi's commitment to sustainability. The box is designed as a pull-out drawer, revealing images that transition from tooth decay to dental plaque, and finally to shiny teeth as the box is slid open. This visual journey serves as an educational tool, teaching children about the importance of oral hygiene in a fun and engaging way.

Creating this packaging presented a unique challenge: how to make a box that not only protects the product but also serves as an illustration book or toy. The result is a distinctive design that not only sparks interest in the product but also encourages children to brush their teeth. As a testament to its innovative design, Mitu's packaging was awarded the Silver A' Packaging Design Award in 2020.

The toothbrush itself is equipped with a motor to ensure thorough cleaning of every corner of the mouth. It also features reminders for brushing time and intensity. To make the brushing experience more enjoyable, the brush can play a song during use. The app provides detailed brushing instructions and rewards children with virtual prizes, further motivating them to maintain good oral hygiene.

The Mitu Sonic Electric Toothbrush is a testament to Xiaomi's innovative approach to design and technology. By combining functionality with fun, the company has created a product that not only promotes oral hygiene but also makes the process enjoyable for children. With its unique packaging and interactive features, Mitu is more than just a toothbrush—it's an educational tool that teaches children about the importance of oral hygiene in a fun and engaging way.

Copyrights for this design belong to Xiaomi, 2020. The design team included Creative Director Lu Chen, Graphic Designer Weijie Jiang, Illustrator Yan Ni, and Packaging Structure Designer Zhizhuang Song. The project was carried out in Beijing, China, from December 2019 to February 2020.